Branded merchandise, online.
Digital tooling for a promotional products and print-marketing network at national scale.
PROFORMA · 2014–2024 · E-COMMERCE · PRINT · PRO-FORMA.COM ↗
STORY
Promo products, built for the web.
Proforma connects businesses with promotional products, print, and branded merchandise through a distributed network of franchise owners — a catalog and ordering problem at serious scale.
The work spans storefronts, ordering and proofing flows, and the systems that keep catalogs, pricing, and orders in sync across hundreds of independent owners.
Punch partnered with Proforma to design and build software across their commerce and ordering experience — performance-minded, tested, and shipped to production with their team.
A catalog is only as good as the order that comes out the other side — the part we cared most about getting right for Proforma.
“Designed, built, and shipped end to end by Punch.”
WHAT WE BUILT
BUILD✓ Custom software✓ Architecture & code✓ Performance & scale
TEAM✓ Embedded engineers✓ Technical hiring✓ Ongoing partnership
DELIVERY✓ Shipped to production✓ Iterative releases✓ Long-term support
SERVICES
E-commerce · Web · Software
CLIENTProforma — promotional products & print marketing
CASE STUDY
Case study PDF ↓
IN THE NEWS
Press coverage coming soon — send links to feature.
Case study PDF ↓
IN THE NEWS
Press coverage coming soon — send links to feature.
Punch / Lab NotesISSUE 14
THIS ISSUEInside the models we shipped this month.What we trained, what surprised us, and the eval that let it ship.
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