Digital tooling for a promotional products and print-marketing network at national scale.
PROFORMA · 2014–2024 · E-COMMERCE · PRINT · PRO-FORMA.COM ↗Proforma connects businesses with promotional products, print, and branded merchandise through a distributed network of franchise owners — a catalog and ordering problem at serious scale.
The work spans storefronts, ordering and proofing flows, and the systems that keep catalogs, pricing, and orders in sync across hundreds of independent owners.
Punch partnered with Proforma to design and build software across their commerce and ordering experience — performance-minded, tested, and shipped to production with their team.
A catalog is only as good as the order that comes out the other side — the part we cared most about getting right for Proforma.
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