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Design challengeExercise dashboard

Prepared July 12, 2017


Creative Director

As creative director at Punch, I champion our holistic approach to design — customer service, branding, photography, experience, product — as our key process to delighting clients and customers.


We want to thank you for taking the time to do our challenge (we’re pumped about it). It should be a fun way to flex that design muscle you got.

Using our Photoshop or Sketch template as a starting point, your task is to design one view of a exercise activity app for iPhone.

This app will allow a user see a currently selected event, add the ticket(s) to a cart, and checkout.

Here’s an informal product spec to help get you started:

  • Design only one view of the app.
  • You don’t need to design an app icon.
  • Show the day’s overview of key activity metrics. For example, steps taken, average heart rate, lowest heart rate, highest heart rate, distance travelled, time sitting, time standing, time moving, etc.
  • Show a way to share a piece of activity data (you can assume the user has the necessary device to record the data you want to show.)
  • Show some information about the user like name or picture.
  • Show badges for special accomplishments.
  • Show indications to help a user share activity.

Other than the above, the design can take any form or shape you feel appropriate. It can be as unorthodox or traditional as you see fit.

We’ll be looking closely at your ability to create beautiful designs that delight people. Typography, color, and hierarchy of information will be a focus of our review. Your goal is to create a compelling, exciting, and well-designed piece a user will love.

(We also love attention to detail and organization, so make sure your layers and layer names are neat and tidy.)

When finished, email back your original file — un-flattened and editable ­— to Punch.

The challenge was designed to take around 2–3 hours to complete; but please take as long (or as little) as you need to complete it to your satisfaction.

Finally, the design you create for the challenge is yours alone. Feel free to share or reuse it.