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Design challengePicture frame builder

Prepared July 12, 2017


Creative Director

As creative director at Punch, I champion our holistic approach to design — customer service, branding, photography, experience, product — as our key process to delighting clients and customers.


We want to thank you for taking the time to do our challenge (we’re pumped about it). It should be a fun way to flex that design muscle you got.

Using our Photoshop or Sketch template as a starting point, your task is to design one view of a picture frame builder app for iPad.

The app allows a user to select a photograph from her photo roll and then choose a frame and size for the artwork. The user can then view the resulting selection on a stock wall.

Here’s an informal product spec to help get you started:

  • You don’t need to design an app icon.
  • You can make the experience one screen or many screens.
  • Allow a user to select photos from her photo roll (you can assume the photos are good enough to print).
  • Allow a user to select anywhere from 3–10 frame options.
  • Allow a user to view the photograph and frame combination on a stock wall.
  • Show an indication of pricing and adding to cart.
  • Show information about the user, such as name or photo somewhere in the app.
  • Show some indication of menu or app navigation somewhere in the app.
  • You can optionally show information about shipping, delivery, returns, or materials used.

Other than the above, the design can take any form or shape you feel appropriate. It can be as unorthodox or traditional as you see fit.

We’ll be looking closely at your ability to create beautiful designs that delight people. Typography, color, and hierarchy of information will be a focus of our review. Your goal is to create a compelling, exciting, and well-designed piece a user will love.

(We also love attention to detail and organization, so make sure your layers and layer names are neat and tidy.)

When finished, email back your original file — un-flattened and editable ­— to Punch.

The challenge was designed to take around 3–4 hours to complete; but please take as long (or as little) as you need to complete it to your satisfaction.

Finally, the design you create for the challenge is yours alone. Feel free to share or reuse it.