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Design challengeTicket purchasing

Prepared July 12, 2017


Creative Director

As creative director at Punch, I champion our holistic approach to design — customer service, branding, photography, experience, product — as our key process to delighting clients and customers.


We want to thank you for taking the time to do our challenge (we’re pumped about it). It should be a fun way to flex that design muscle you got.

Using your preferred setup (Sketch or Photoshop), your task is to design a series of views for purchasing tickets for a website.

This app will allow a user see a currently selected event, add the ticket(s) to a cart, and checkout.

Here’s an informal product spec to help get you started:

  • You can start the purchasing process on the view for a particular event with a clear indication to buy the ticket(s). The event can be for anything: music, sports, theater, travel (even spaceships), etc.
  • The minimum sequence should be: Add ticket(s) to checkout, checkout view, shipping information, payment information, success.
  • You can ignore error states.
  • You can assume the user is checking out as a guest without the need for login.
  • You can design this experience as a desktop or mobile website.
  • You can collapse or re-arrange the sequence of steps as you see fit.

Other than the above, the design can take any form or shape you feel appropriate. It can be as unorthodox or traditional as you see fit.

We’ll be looking closely at your ability to create beautiful designs that delight people. Typography, color, and hierarchy of information will be a focus of our review. Your goal is to create a compelling, exciting, and well-designed piece a user will love.

(We also love attention to detail and organization, so make sure your layers and layer names are neat and tidy.)

When finished, email back your original file — un-flattened and editable ­— to Punch.

The challenge was designed to take around 4–5 hours to complete; but please take as long (or as little) as you need to complete it to your satisfaction.

Finally, the design you create for the challenge is yours alone. Feel free to share or reuse it.