Advertising

Strategy & execution

Let us uncover hidden growth channels that elevate your company to the next level.

Research & data driven
Every step of the way

Each and every campaign is different, with different companies, different industries, and different objectives. From the very first call, down to the very last implementation details, we believe that campaign success comes from thoughtful planning, and exhaustive research and analysis. After working across many industries and markets, we know two things to be true when it comes to digital marketing. First, that in order to have any chance of success, you need complete visibility into the entire funnel, and second, that all decisions must be backed by cold hard data.

Punch delivers,
plain and simple.”

James Gutierrez
Founder of Insikt

If you want real development
that works and effective implementation — Punch’s got you covered.”

Justin Grant
Founder of ScrubPay

Punch did the impossible:
they moved mountains.
Punch enabled us to deliver
on time and they’ve been
heavy hitters in our corner
since.”

David Sanghera
Head of Product of 1-Page

Thanks dude.
You’re saving my butt
more than you could ever
imagine #blessed #myhero lol.”

Arash Namvar
Engineer at FogHorn Systems

How it works

The Punch Process

The proof is in the pudding, as they say. Or in this case, the ROI. Punch has developed, tested, and refined a comprehensive multi-channel system for creating highly successful acquisition campaigns.

Punch employs a data 5-step methodology to develop and scale impactful growth programs. Central in this system is the idea that by listening carefully to consumers, we can identify and refine value propositions that resonate. In effect, the end result of the implementation of the Punch Growth Methodology is a concrete collection of targeted messaging that not only convinces members of the target audience to become users, but also informs product teams around the future wants and needs of those customers.

1

Key Metrics & Successful Outcomes

As part of the implementation for the growth & acquisition program, we work closely with clients to define and measure key performance indicators (KPIs) outlined in the “Success Metrics” section. The defined metrics will inform all steps of the implementation and refinement cycle, throughout the lifetime of the campaign.

Punch offers four divisions of services: design, engineering, staffing, and demand

2

Messaging & Profiles

Using existing usage data, combined with targeted experiments aimed at key target groups, we’ll work together to build up messaging and targeting that are most likely to elicit positive response rates.

3

Testing & Measurement

Throughout the entire process, collecting data and performing experiments will play a starring role. The secret sauce behind Punch’s methodology is collecting and synthesizing data from a wide array of sources, enabling us to quickly gather and validate key insights in less time, while minimizing ad spend.

4

Review & Refine

As insights pour in, we constantly review and refine the foundational assumptions of the entire marketing campaign. Everything, from the value of the defined KPIs and Success Metrics, up to and including ad messaging and targeting is constantly evaluated in light of new data, as it arrives.

5

Invest & Develop

As we confirm particular assumptions of the campaign, we will work closely with clients to define long-term winning marketing and content strategies, and equip those teams with the tools and resources to be able to execute at scale on an ongoing basis.

Accountability at every stage

Make digital marketing accountable

The days of “brand marketing”, and CPM campaigns are behind us. But did you know, every day, countless organizations hire PR firms to generate buzz, or increase brand awareness?

It’s true! But at Punch we stand by our proven process that makes each and every dollar our clients spend accountable to a tangible goal. Every campaign we build is focused on getting results.
Whether you’re in need of lead gen, e-commerce sales, or something else entirely, we start by defining success, and working backwards. In fact, a full analytics audit is built into every one of our engagements, to guarantee we’re able to collect the data we need to properly execute on our methodology.

Actionable Insights For Long Term Success

The results of Punch advertising campaigns generate actionable insights, reviewed daily with our customers, to measure ROI and achieve positive ROI where ad campaigns pay for themselves. The generated sales from Punch ad campaigns grow over time, leading to a mutually beneficial relationship between Punch and our customers.

Meet Your New Growth Team Hyperfocused on Success

The Punch team is a group of highly skilled digital media and traditional advertising veterans skilled in many industries and verticals. Our creative team, combined with our ad team, have launched highly successful and innovative ad campaigns. What drives our success is a hyperfocus and weekly iteration model, where our team members are constantly testing new ideas and watering the ideas that prove to work.

Is Punch a Good Fit for my Company? Let's Find Out

If you're product or service is at a stage where you are looking to A-B test Punch against an existing ad program, or launch a new ad program, Punch is a great fit for your business. We start by analyzing initial beachhead markets using current profiles of customers, then discuss the most beneficial ad channels, success metrics, and reporting schedules.

Growth in 3 steps

How it works

At the heart of work are your goals.

Our advertising campaigns rely on a process of continual hypothesis generation, testing, refinement, and improvement.

1

Hypothesis & Testing.

We analyze existing customer profiles and advertising techniques; create hypothesis and identify beachhead advertising channels, and launch a series of hyper-focused campaigns focused on generating results.

2

Refinement & Iteration.

Our process refines the customer acquisition strategy to achieve a positive ROI across a variety of beachhead channels and target segments.

3

Scaling.

Punch tests new channels and scale the advertising of the existing channels that have proven to work. We continue to test results, measure, and improve throughout multiple campaign lifecycles.

Strategy & execution

Let us uncover hidden growth channels that elevate your company to the next level.

The Punch Process