MedCerts — Brand & web rebuild | Punch
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MedCerts

The web as a competitive advantage.

A new brand and a rebuilt site that turned MedCerts’ web presence into its strongest channel for enrollments.

MEDCERTS · BRAND & WEB · FROM THE AGENCY ARCHIVE, 2014–2024
MedCerts responsive marketing site
Responsive site · desktop & mobile
MedCerts education-consultant scheduling modal
Scheduling modal · lead capture
MedCerts blog, program and checkout pages
Blog, programs & checkout
MedCerts brand color system and collateral
Brand color system & collateral
MedCerts logo and pattern system
Logo & pattern system
Original brand & web system · MedCerts
A BETTER WAY TO A CAREER, NOW ONLINE

From obstacle to competitive advantage — a lead-first rebuild.

MedCerts — BEFORE and AFTER OLD VS NEW
BEFORE & AFTER · OLD VS NEW
MedCerts — RESPONSIVE DESKTOP and MOBILE
RESPONSIVE · DESKTOP & MOBILE
MedCerts — INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
MedCerts — LEAD CAPTURE CONSULT BOOKING
LEAD CAPTURE · CONSULT BOOKING
MedCerts — LANDING and LEAD-CAPTURE PAGES
LANDING & LEAD-CAPTURE PAGES
MedCerts — THE DESIGN WALL
THE DESIGN WALL
MedCerts — BRAND NEW LOGO
BRAND · NEW LOGO
MedCerts — BRAND PALETTE
BRAND · PALETTE
MedCerts — BRAND PATTERN
BRAND · PATTERN
MedCerts — BRAND STATIONERY
BRAND · STATIONERY
THE CLIENT

MedCerts gives job seekers personalized, short-term online training toward healthcare and IT certifications — with job-placement partnerships at employers like CVS, Walgreens, and Trinity Health, and programs eligible for MyCAA and WIOA funding.

THE WORK

Punch turned the website from a brochure into a competitive advantage — a place where leads grew, content was organized, copy felt human, and the brand read contemporary. We delivered a full identity system (logo, palette, pattern, collateral) and rebuilt the site end to end: a responsive, conversion-focused experience across desktop and mobile.

The redesign threaded enrollment through every page — program and certification detail pages with salary outlook and issuing authorities, transparent “pick a plan at checkout” payment options, education-consultant scheduling, a military-spouse track, and an editorial blog — so visitors had a clear next step wherever they landed.

“We took the web from obstacle to competitive advantage — a lead-first site, rebuilt end to end.”
WHAT WE BUILT
RESEARCH & STRATEGY✓ Heatmap & eye-tracking tests✓ Lead-first information architecture✓ Technical SEO implementation
BRAND & CONTENT✓ New logo, palette & voice✓ Commissioned photo & video✓ Exit triggers & live chat
BUILD & HANDOFF✓ Full-stack, mobile-first site✓ Intuitive CMS + staff training✓ Long-term support
SERVICES Brand identity · web design & build · content & copywriting · lead generation CLIENTMedCerts — online education CASE STUDYmedcerts case study cover Case study PDF ↓ ACQUIRED MedCerts → acquired by Stride, Inc.
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