A beloved author goes digital.

BEFORE · AN UNTIDY BRAND With multiple publishers and countries owning the KonMari experience, there was no single sense of style — and no way to produce digital apps or content. We immersed ourselves in the KonMari Method, then rebuilt the identity from the ground up: white for cleanliness and Shinto calm, a jade green for renewal, a warm neutral brown, and Benton Sans throughout.

AFTER · THE FIRST KONMARI APP & SITE

“She's going to have an app!!!” @SPLSAH ON INSTAGRAM, WHEN WE ANNOUNCED THE NEW APP

STORY · A NEW BRAND THAT SPEAKS VOLUMES

From author to media company.

Marie Kondo and her tidying mission went from relative obscurity to worldwide fame in a matter of a few years. Her presence — digitally and in the real world — grew fast enough for her to realize the need to bring all her success and future work under one identity.

In 2015, Marie Kondo launched a new initiative: KonMari Media, Inc. Punch was selected as the agency to make this media business a reality.

With her early team and big ambitions, Marie Kondo needed a partner to build her brand, technology, and presence to a worldwide audience in a manner that spoke to the joy and organization her message embodies. Punch's engineering and design teams work with Marie to realize her mission to "organize the world."

Punch has helped unify her look and feel, update her online presence, and introduce and build her first digital app for iPhone.

SERVICES Brand identity & design system Web presence & digital platform First iPhone app — design + build CLIENTKonMari — lifestyle & media CASE STUDYCase study PDF ↓ IN THE NEWS MAKE SPACE Marie Kondo is releasing an app. ↗ JAPAN TIMES Decluttering guru KonMari’s mission to spark global joy. ↗ CNN Meet the Millennial Martha Stewart. She’s 31 and Japanese. ↗ POPSUGAR The KonMari Method will simplify your entire life. ↗